On the afternoon of June 20, 2024, the book launch of “Junior New Concept English Smart Edition”, organized by Foreign Language Teaching and Research Press (hereinafter referred to as "FLTRP"), was held at the FLTRP booth at the 30th Beijing International Book Fair. As an important member of the "New Concept English" family, "Junior New Concept English Smart Edition" is another set of intelligent learning books launched after "New Concept English Smart Edition", which provides Chinese English learners with more intelligent and personalized English learning solutions. Wang Yong, Vice President of FLTRP, Pu Shanjuan, Deputy Director of English Education Publishing Department, Shao Lei, Director of International Cooperation Department, as well as Wei Min, Sales Director of English Language Learning of Pearson Greater China, and Zeng Zhen, Senior Rights Manager of English Languege Learning of Pearson Greater China, attended the event.

Wang Fang, Secretary of the CPC Committee of FLTRP Group, Chair of the Board of FLTRP Group, President of FLTRP, delivered a message for the book release of Junior New Concept English Smart Edition through a video. She pointed out that New Concept English, as a classic set of English books, can help English learners of different types and levels quickly improve their English. "No matter at any stage of learning, there is always a book of New Concept English for you." With the development of the times, FLTRP continues to give New Concept English new concepts. She hopes that the newly upgraded Junior New Concept English Smart Edition will further empower intelligent learning through digital features on the basis of inheriting the classic content. The New Concept English book series is a lifelong companion for everyone's English learning and offers unlimited possibilities for personalized learning for English learners.

Julia Alexander, author of Junior New Concept English, expressed her congratulations on the book release of Junior New Concept English Smart Edition via video as well. She hopes that Chinese English learners can have a richer and more efficient learning experience through the digitally empowered New Concept English book series, and start a brand new learning journey.

Wang Yong delivered a speech for the book launch. He said that as an academic and educational publishing organization that started the transformation from traditional publishing to informatization and digitization at an early stage in China, FLTRP has been steadfastly carrying out "Digitize all that should be, integrate paper and digital seamlessly", focusing on its core IP, promoting the digitization of its products and services, and increasing the content supply of the Smart Edition of its books. The release of "Junior New Concept English Smart Edition" is a concrete embodiment of this concept, and is another masterpiece of the close cooperation between FLTRP and Pearson in the field of digital education. "The Smart Edition" provides rich online resources and learning functions, creates personalized learning experiences, and meets the learning needs of young learners in different scenarios in a new digital format, bringing a intelligent learning experience. He hoped that FLTRP and Pearson will continue to work together, enhancing communication and close collaboration, continuously improve the level, expand the dimension, and innovate the path of digital cooperation, so as to make new contributions to nurturing and cultivating a new generation that meets the needs of the times and adapts to future developments.

Wei Min pointed out in his speech that Pearson, as one of the earliest international publishing groups to enter the Chinese market, has brought numerous well-known English learning resources to Chinese English learners. With the development of the times and the advancement of technology, Pearson has applied advanced technologies such as digitization and artificial intelligence to its products and services to provide English learners with more abundant and diverse learning resources and digital support. He said that "Junior New Concept English Smart Edition" combines classic content with digital publishing technology, providing a new, intelligent learning platform for young English learners. He hopes to continue exploring the application of digitalization and AI in education together with FLTRP to provide learners with a more personalized and efficient learning experience.

A book unveiling ceremony for "Junior New Concept English Smart Edition" was held at the launch, with Wang Yong, Vice President of FLTRP, and Wei Min, Vice President of English Business of Pearson China, unveiling the new book together.

“Innovation arises from embracing change, not blindly following every shift”. Looking to the future, FLTRP will further take advantage of its digitalization, accelerate the transformation from digital resources to digital products, from digital products to digital services, and from digital services to the integration of digital ecosystems, and speed up the integrated development and transformation and upgrading of its digital publishing business in order to embrace the surging tide of the new digital era.