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Chinese for Managers: Business Chinese I
经理人汉语·商务篇(上)

ISBN:978-7-5600-5003-4

Pages:360

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Product Description

Chinese for Managers Series, written by teachers in BFSU and sponsored by EU-China Junior managers training programme, is designed specifically for the business Chinese learners. It consists of PhoneticsEveryday Chinese, and Business ChinesePhonetics only has one volume and is used as a supporting material in the elementary stage, while the other two are both divided into 2 volumes. Everyday Chinese focuses on elementary Chinese in daily life, with business Chinese in office environment as a subsidiary. Business Chinese mainly focuses on professional business Chinese in commercial communication, with commercial Chinese reflecting socioeconomic life as a subsidiary.

Chinese for Managers: Business Chinese is targeted at non-native Chinese speakers who have a certain knowledge of the Chinese language, especially those who are doing business with China. The whole set consists of two volumes with 20 topics altogether. Units 1~12 covers the twelve most common business situations people may encounter in their daily work, each with a vocabulary list which includes both spoken and written forms. Units 13~15 provide 3 special cases in the areas of marketing and management. Units 16~20 introduce 5 widely-discussed issues in the Chinese economy. Business Chinese is made for a six-month training programme, with each lesson taking up 14~16 hours. Business Chinese comes in two volumes, and this book is the first volume


About the Author
Zhang Hong, Associate Professor of School of Chinese Language and Literature at Beijing Foreign Studies University, Chinese Dean of the Confucius Institute at Sapienza University of Rome, Italy. Her research field is in TCSL teaching, teaching management theory and its application, compilation of the ordinary and special teaching materials for TCSL. She has participated in the compilation of many books, including Experiencing Chinese: Business Communication in China.