Insights into Chinese Culture is written for Chinese and foreign readers who are interested in Chinese culture. It has been published in Chinese, English, Korean, Arabic, Russian, Japanese, French, German and Spanish. In 30 chapters, the book uses model examples and plentiful illustrations to expound on China's wisdom and religion, creativity and communication, art and esthetics, and its folk custom and habits. It focuses on the cultural spirit and core values. As a book that introduces China to the world, it fully demonstrates the charm of Chinese culture with attractive descriptions and hundreds of beautiful illustrations. Readers can explore minds, characters, life attitudes and esthetic taste of Chinese people as well as the universal values contained in Chinese culture.

 After the publication of the edition with colour illustrations in 2008, the black-white edition and the edition written in traditional Chinese characters (published by Hong Kong Chung Hwa Book Company and called The First Book on Chinese Culture) followed. It has been translated into 8 languages: English, Korean, Arabic, Japanese, Russian, French, German and Spanish. Copyrights of Armenian and Arabic editions have been exported to Armenia and Egypt. The second edition of the book hit the market in 2016 with more refined content and binding.